AMD have recently announced their new "Spider" platform -- and it's doomed to failure right from the word "Go".
The Spider platform isn't any specific chipset or video card. Like Intel's Centrino, It's simply a specification. Centrino's marketing campaign was quite frankly, fantastic. It's on-par wit the marketing of the Pentium brand in the early 90s. Consumers associate Centrino with "wireless".
But the market for a unified gaming platform is far, far smaller. And these enthusiasts typically have alliances (AMD vs Intel, ATi vs nVidia). Standardising this platform around an AMD processor won't accomplish anything.
But imagine how much heat this beast will spew out:
You won't need a heater come next winter...