A few weeks ago, I pointed Joel at an Internet radio station that played Europop music. Of course, this was meant as a joke, and Joel took it as an opportunity to criticise my taste in music.
One week later, I caught Joel listening to that very Eurotrash station.
That same week, I pointed Donna at the same station. Similar reactions, and (shock/horror), within about a week, she was hooked too.
It turns out the combination of coffee and Eurotrash music makes for a great stimulant for work you really don't want to do (such as writing SRS's and doing assignments in 'Z').
I aim to have five people hooked on Eurotrash by the end of the semester.